NMOA Mission
It shall be the ideal, resolve, and duty of all optometrists:
- To keep their patients' eye, vision, and general health paramount
at all times;
- To respect the rights and dignity of patients regarding their health
care decisions;
- To advise their patients whenever consultation with, or referral
to another optometrist or other health professional is appropriate;
- To ensure confidentiality and privacy of patients' protected health
and other personal information;
- To strive to ensure that all persons have access to eye, vision,
and general health care;
- To advance their professional knowledge and proficiency to maintain
and expand competence to benefit their patients;
- To maintain their practices in accordance with professional health
care standards;
- To promote ethical and cordial relationships with all members of
the health care community;
- To recognize their obligation to protect the health and welfare of
society; and
- To conduct themselves as exemplary citizens and professionals with
honesty, integrity, fairness, kindness and compassion.
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